What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

How We Use Cookies

GoActive uses cookies to enhance your browsing experience and understand how visitors use our website. Cookies help us:

  • Remember your preferences and settings
  • Understand how you navigate our website
  • Improve website functionality and performance
  • Provide relevant content and information

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often. This data helps us improve the website's performance and user experience.

Functional Cookies

These cookies allow the website to remember choices you make and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

Targeting Cookies

These cookies may be set through our site by our partners. They may be used to build a profile of your interests and show you relevant content on other sites.

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your cookie preferences. This technology ensures that Google tags adapt their behavior based on your consent choices:

  • analytics_storage - Controls analytics and measurement cookies
  • ad_storage - Controls advertising and targeting cookies
  • ad_user_data - Controls sharing of user data with Google for advertising
  • ad_personalization - Controls personalized advertising

When you decline cookies, these consent signals are set to "denied," and Google services operate in a more limited mode that respects your privacy choices.

Managing Cookies

You can control and manage cookies in several ways:

Cookie Banner

When you first visit our website, you'll see a cookie banner where you can accept or decline non-essential cookies. Your choice is stored and respected throughout your browsing session.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • View and delete cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete all cookies when you close your browser

Please note that blocking cookies may affect your experience on our website and prevent certain features from functioning properly.

Browser-Specific Instructions

For more information about managing cookies in your specific browser:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and you should check the relevant third-party websites for more information about their cookies and how to manage them.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Please check this page periodically for updates.

Contact Us

If you have questions about our use of cookies, please contact us:

GoActive
11 Trinity Street
Cambridge CB2 1TB
United Kingdom
Email: [email protected]
Phone: +44 1223 59 28 74